As the lead for the digital marketing department at RPR, Regan leverages her varied content marketing experience to help brands exceed sales and business goals faster and move effectively. Acknowledged for developing innovative strategies across the consumer, publishing, and lifestyle industries, she builds out full-scope digital presences for emerging brands from the ground up, and coaches established organizations on optimizing digital marketing best practices to scale and generate meaningful outcomes.
Before co-founding RPR, Regan started her content marketing career reporting and photographing backstage at New York Fashion Week, while simultaneously building out her online presence as a travel influencer. She quickly learned the success tactics needed to promote lifestyle brands in the U.S. Translating those skills to a consumer environment, Regan flexed her storytelling muscles with Ben & Jerry’s on an award-winning, social media-driven marketing campaign that took her on a country-wide tour.
Transitioning back to Boston full-time, she then developed targeted university and city-wide marketing campaigns for bike-sharing start-up Zagster, and most recently has served as the Marketing Director for the Boston Business Women, and was a key player in the success of their 2016 Innovation Conference. Simultaneously, she capitalized on experience with social media thought leaders, both on the brand and agency side, to develop a unique approach to influencer marketing.