Justine Santa Cruz

    Justine’s mission is to improve people’s lives through technology.

    As VP of Strategic Partnerships and Alliances at Satisfi Labs (www.satis.fi), Justine is responsible for forging new partnerships with major brands, communication platforms and digital agencies. Satisfi, an intelligent data deployment platform, uses companies’ data to power voice and text conversations with their customers.

    Justine’s career is particularly focused on bringing disruptive digital innovation to the retail industry. Prior to joining Satisfi Labs, Justine led omnichannel marketing innovation at Macy’s. There she implemented Macy’s vision of being the first retailer to go-to-market with new technology to make the customer experience more productive, fun and rewarding. Her pilot projects have been cited in such publications as Forbes, AdAge, AdWeek and Mobile Commerce Daily.

    A graduate of Boston University Questrom School of Business, she joined Oracle’s hospitality agency managing large-scale web, mobile and software implementation for renowned hospitality brands worldwide. Justine is also a Product Manager in Residence at General Assembly where she is helping budding entrepreneurs find their “golden egg idea.” Most recently she’s joined BUILD as a resident judge for the Student Business Plan competitions out of Bronx, NY.